Our Vision

Our founder had three clear aims: to produce great creative work, to exceed Clients’ expectations, and to create an Ad Agency that is ‘Arabic’ in origin, but can compete with the world’s best.

Communication strategies are thus developed from a perfect understanding of local habits, customs and traditions; with a commitment to create campaigns that are distinctively creative.

Although the world of Hassan Haikal no longer exists, his vision remains alive in the spirit of our Agency.